Employer Brand Plays Key Role in Talent Attraction
What American job candidates think about when accepting a job is different from what they consider when deciding to stay or move on, according to new data from Brand Finance,…
Employer brand
Conquering the Candidate-Driven Market
Organizations that have an outstanding candidate experience and employee value proposition will be the first to acquire top talent. By Zee Johnson It’s no secret: The job market is very…
April 2022 Thought Leadership Section
With more job openings than people to fill them, organizations are seeking talent strategies in order to get ahead in today’s labor shortage. Here, Michelle Prebble, Director, Talent Acquisition for…
The Laws of Attraction
Employees are jumping ship if organizations do not deliver on their EVP. Here’s how to evolve employer brand to meet today’s standards. By Zee Johnson What workers want and the…
Brand Advantage
Today’s organisations that are making the most of their employer brand are getting the most, too. By Simon Kent Countless of millions of dollars are spent each and every year…
EVP How-to
Strategies that can help healthcare organizations build an authentic, inclusive EVP to get ahead in the current talent shortage. By Zee Johnson While healthcare providers are facing a number of…
EVP’s Impact
These metrics can track what is resonating with candidates and employees as well as areas of improvement. By Zee Johnson Measuring the effectiveness of an employer value proposition (EVP) is…
Evolving Employer Branding
Employers need to redefine their EVP and employer brand to respond to the transforming world of work.
By Marta Chmielowicz
As COVID-19 restrictions lift and the U.S. economy begins to recover, employees are seeking out new job opportunities in droves. In fact, Achievers’ 2021 Engagement and Retention Report shows that 52% of employees plan to look for a new job -up from 35% in 2020. To remain competitive and attract top talent in this environment, organizations need to revamp their employee value proposition (EVP) and brand strategy to meet the needs of today’s evolved workforce.
Flash Report: Employer Brand Conversation Shifts from Acquisition to Retention and Rebuilding
Following changes and uncertainty in recent months, HR leaders are shifting their employer brand conversations from talent acquisition to employee retention. Now, retention and candidate experience are more important than…
You Are What They Think: How EMEA-Based Companies Invest and Measure the Impact of Employer Branding
Employer branding plays a major role in the work of HR departments today, and is viewed differently around the world. The role of the employer brand, in EMEA for instance,…
You Are What They Think: How APAC-Based Companies Invest and Measure the Impact of Employer Branding
Employer branding plays a major role in the work of HR departments today, and is viewed differently around the world. The role of the employer brand, in APAC specifically, is…
Perfect Pair
How employer brand and recruiting can work together to gain top talent. By Neil Griffiths It is said that when a pair is perfectly matched, the two bring out the…
