Tag Archives: Employer brand

Evolving Employer Branding

Employers need to redefine their EVP and employer brand to respond to the transforming world of work.

By Marta Chmielowicz

As COVID-19 restrictions lift and the U.S. economy begins to recover, employees are seeking out new job opportunities in droves. In fact, Achievers’ 2021 Engagement and Retention Report shows that 52% of employees plan to look for a new job—up from 35% in 2020. To remain competitive and attract top talent in this environment, organizations need to revamp their employee value proposition (EVP) and brand strategy to meet the needs of today’s evolved workforce.

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Flash Report: Employer Brand Conversation Shifts from Acquisition to Retention and Rebuilding

Following changes and uncertainty in recent months, HR leaders are shifting their employer brand conversations from talent acquisition to employee retention. Now, retention and candidate experience are more important than ever, and are playing big roles in how employees and candidates alike are viewing their future with your company as we emerge from the height of the global pandemic.

Discover how to steer your own organization in the right direction by examining employer brand practices, the practices of candidates experience measurement, and the impact of COVID-19 on employer branding in this new report.

By downloading this report, you’ll find:

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You Are What They Think: How EMEA-Based Companies Invest and Measure the Impact of Employer Branding

Employer branding plays a major role in the work of HR departments today, and is viewed differently around the world. The role of the employer brand, in EMEA for instance, is one focused on using traditional talent acquisition tactics, like quality of hire and social engagement, to measure success.

But despite their knowledge of its importance, many EMEA-based companies are struggling to find exactly what makes their employer brand unique.

So how are organisations in EMEA making their employer brand a priority in order to stand out amongst competitors in the search for talent? This HRO Today Flash Report compiles a general consensus from professionals in the region.

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You Are What They Think: How APAC-Based Companies Invest and Measure the Impact of Employer Branding

Employer branding plays a major role in the work of HR departments today, and is viewed differently around the world. The role of the employer brand, in APAC specifically, is one focused on attraction, though it’s still largely viewed as more of a wider employee engagement initiative than attraction only.

But with this in mind, are APAC companies making their employer brand a priority in order to stand out amongst competitors in the search for talent?

This HRO Today Flash Report compiles a general consensus from professionals in the region.

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