Employer brand

Conquering the Candidate-Driven Market

Organizations that have an outstanding candidate experience and employee value proposition will be the first to acquire top talent. By Zee Johnson It’s no secret: The job market is very…

April 2022 Thought Leadership Section

With more job openings than people to fill them, organizations are seeking talent strategies in order to get ahead in today’s labor shortage. Here, Michelle Prebble, Director, Talent Acquisition for…

The Laws of Attraction

Employees are jumping ship if organizations do not deliver on their EVP. Here’s how to evolve employer brand to meet today’s standards. By Zee Johnson What workers want and the…

Brand Advantage

Today’s organisations that are making the most of their employer brand are getting the most, too. By Simon Kent Countless of millions of dollars are spent each and every year…

EVP How-to

Strategies that can help healthcare organizations build an authentic, inclusive EVP to get ahead in the current talent shortage. By Zee Johnson While healthcare providers are facing a number of…

EVP’s Impact

These metrics can track what is resonating with candidates and employees as well as areas of improvement. By Zee Johnson Measuring the effectiveness of an employer value proposition (EVP) is…

Evolving Employer Branding

Employers need to redefine their EVP and employer brand to respond to the transforming world of work.

By Marta Chmielowicz

As COVID-19 restrictions lift and the U.S. economy begins to recover, employees are seeking out new job opportunities in droves. In fact, Achievers’ 2021 Engagement and Retention Report shows that 52% of employees plan to look for a new job -up from 35% in 2020. To remain competitive and attract top talent in this environment, organizations need to revamp their employee value proposition (EVP) and brand strategy to meet the needs of today’s evolved workforce.