Employer brand

Evolving Employer Branding

Employers need to redefine their EVP and employer brand to respond to the transforming world of work.

By Marta Chmielowicz

As COVID-19 restrictions lift and the U.S. economy begins to recover, employees are seeking out new job opportunities in droves. In fact, Achievers’ 2021 Engagement and Retention Report shows that 52% of employees plan to look for a new job—up from 35% in 2020. To remain competitive and attract top talent in this environment, organizations need to revamp their employee value proposition (EVP) and brand strategy to meet the needs of today’s evolved workforce.

Perfect Pair

How employer brand and recruiting can work together to gain top talent. By Neil Griffiths It is said that when a pair is perfectly matched, the two bring out the…
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