Research & Best Practices

Flash Report: Employer Brand Conversation Shifts from Acquisition to Retention and Rebuilding

Following changes and uncertainty in recent months, HR leaders are shifting their employer brand conversations from talent acquisition to employee retention. Now, retention and candidate experience are more important than ever, and are playing big roles in how employees and candidates alike are viewing their future with your company as we emerge from the height of the global pandemic.

Discover how to steer your own organization in the right direction by examining employer brand practices, the practices of candidates experience measurement, and the impact of COVID-19 on employer branding in this new report.

By downloading this report, you’ll find:

  • The impact of COVID-19 on current and long-term employer branding practices
  • How HR leaders are planning to focus on their employer brand in the future
  • A comparison of employer branding practices between companies that consider their candidate experience top-tier vs. those with practices that are lacking
  • An in-depth look at how candidate feedback is influencing employer brand

Tags: Employer brand

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