The skin care brand creates a new role to support its people and culture as it grows.   

By Gillian Manning 

Supergoop! is deepening its investment in organizational talent, introducing a new role to its C-suite. Alana Kwarta will be the sunscreen producer’s first-ever chief human resources officer as of March 16.  

Kwarta has more than two decades of experience, having previously worked as the senior vice president of human resources at the L’Oréal USA Dermatological Beauty Division, which oversees brands such as CeraVe and La Roche-Posay. 

“As Supergoop! enters a new phase of scale, we need an enterprise-level people leader who can help us build the organization for where we are going, not just where we have been,” said Melis del Rey, chief executive officer of Supergoop!. “Creating our first chief human resources officer role reflects our belief that talent and culture are true competitive advantages. Alana brings deep experience building high performing organizations, shaping leadership teams and guiding transformation in times of growth and change.” 

In her role, Kwarta will oversee Supergoop!’s people and culture strategy, guiding organizational structure, talent development, and major company-wide change initiatives. Her role also includes building stronger systems and practices that support a high‑performance environment that’s capable of growing with the business. 

Kwarta says, “The [Supergoop!] brand has strong momentum, a powerful mission and a clear opportunity ahead. I’ve long believed that the strongest organizations are intentional about how they grow, build cultures, capabilities and ways of working that empower people to perform at their best. I’m excited to partner with Melis and the leadership team to help scale the organization in a way that supports both performance and purpose.”