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Frito-Lay North America Rolls Out New Employee Value Proposition for Frontline Associates

Renewed Focus on Belonging, Drive and Pride to Lead Company Forward

PLANO, Texas – October 21, 2022 – Frito-Lay today announced the launch of its new employee value proposition (EVP) and new tagline, “We Are Going Places.” Frito-Lay, the nation’s leading food manufacturer, has discovered insights that form the foundation of a new EVP to reflect its commitment to its people and community.

Going Places Starts with our People

The new tagline, “We Are Going Places” is designed to inspire Frito-Lay’s more than 66,000 employees across North America and attract new talent to the workforce. The proposition encompasses Frito-Lay’s three core value pillars – Belonging, Drive and Pride – that emerged from engagement surveys, focus groups, individual interviews, workshops and other feedback.

“The labor market has shifted significantly and staffing our frontline roles is more difficult and complex than ever before,” said Patrick McLaughlin, Senior Vice President and Chief HR Officer, PepsiCo Foods North America. “Our reimagined employer brand not only addresses the desires of our frontline population, but the program will pull through to all aspects of our employees’ experiences – from onboarding to career growth – highlighting our own employees and showcasing Frito-Lay as an employer of choice in the communities where we do business.”

The new “We Are Going Places” campaign with real-life stories from employees will be published on Frito-Lay’s social and digital media channels, including and Frito-Lay offers employees a robust benefits package including:

  • Competitive salaries: including generous sign-on bonuses
  • Health insurance: packages that begin the first day of employment, with no wait period
  • 401k enrollment: complete with employer match as well as a pension benefit
  • Education: debt-free degrees, scholarship opportunities, education assistance for degree and vocational programs and assistance for parents of college-bound children

“I’ve stayed at Frito-Lay for more than 30 years because I’ve had security for my future. I’m comfortable, and I’ve gotten to the place where I enjoy what I do, and I can transfer my knowledge to someone else to make them better”, said Corenetta Jones, Packaging Capability Specialist at Frito-Lay North America.

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