Research from NSoft finds more than half of British employees using AI say they increasingly rely on it for decision-making and problem-solving.
By Maggie Mancini
Over half (51.6%) of British employees use AI on a daily basis, compared to just 3.3% who say they never use AI tools, according to research from NSoft. More than half (58.1%) of employees who use AI say they have seen an increase in reliance on these tools for decision-making. Two in three employees say that AI tools help them to solve problems more efficiently.
“2025 marks the shift of AI from a novelty to a necessity in our daily lives,” says Marin Marinčić, head of infrastructure at NSoft. “Much like smartphones became indispensable through gradual refinement, AI will embed itself into our routines. Expect to see AI writing and coding assistants become as common as email in offices, while our phones get noticeably smarter at managing our digital lives, from filtering spam to knowing when to keep quiet.”
Customer service will increasingly start with AI that can solve problems, not just redirect them, and shopping and streaming recommendations will become even more personalised, the research finds.
NSoft also finds that employees will likely see the first real wave of AI-related job displacement in basic content creation and data entry roles. The education sector will also begin to transform, with AI tutoring systems providing personalised homework help at scale.
The real impact won’t be revolutionary new capabilities, but rather existing ones becoming reliable enough that we’ll wonder how we managed without them.
