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Holiday Gifting Boosts Employee Satisfaction and Retention

According to Snappy’s 2024 Holiday Gifting Report, holiday gifting plays a critical role in fostering employee satisfaction and recognition. The report reveals a growing trend: 74% of employees hope to receive a gift from their company during the holiday season, underscoring the importance of recognition and appreciation in today’s workplace culture. 

The report, conducted with over 1,500 respondents employed across various industries, sheds light on the long-term benefits of thoughtful gifting during the holiday season. Approximately 71% of employees report that receiving a holiday gift improves their perception of their employer, showcasing a direct correlation between gifting and employee engagement.  

Additionally, 54% of employees in 2024 say they are more likely to stay with a company that consistently shows appreciation through gestures like holiday gifts—reflecting a growing emphasis on meaningful recognition.  

Key findings from the report highlight evolving trends and tangible business impacts.  

  • More than half (63%) of employees say that their job satisfaction increases after receiving a meaningful holiday gift, with 38% saying that this boost in satisfaction lasts three to six months, underscoring the lasting impact of a gifting strategy that emphasizes recognition.  
  • Further, 54% of employees are more likely to stay with their current employer if they receive a holiday gift, highlighting how gifting can be a powerful retention tool in today’s competitive job market.  
  • Nearly half (44%) feel unappreciated when receiving a poorly chosen gift, demonstrating the importance of choosing gifts that resonate with employees on a personal level.  
  • Nearly three-quarters (71%) experience a morale boost when they receive a holiday gift, underscoring the immediate benefits gifting has on employee happiness and engagement.  
  • Over half (64%) are more likely to invest additional time and energy into their work after receiving a holiday gift, proving that appreciation can fuel productivity.  
  • Approximately 73% say that a holiday gift strengthens their sense of connection and commitment to their employer, reinforcing how thoughtful recognition fosters long-term engagement.  
  • Even more, 66% are more willing to recommend their company as a great place to work after receiving a holiday gift, turning gifting into a valuable recruitment and employer branding strategy.  
  • Most (79%) agree that receiving a holiday gift makes them feel personally recognized and valued, demonstrating the power of gifting in affirming employees as individuals, not just workers.  
  • More than half (69%) would love to choose their gift, highlighting the value of customization in gifting strategies. By offering employees the chance to pick something that resonates with them, companies can create a meaningful and personal gifting experience that connects with their team. 

As businesses prepare for the 2024 holiday season, these findings highlight how holiday gifting boosts employee satisfaction, engagement, and retention. Companies that invest in a thoughtful gifting strategy not only enhance the holiday experience but also benefit from a more motivated and collaborative workforce long-term. 

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