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Gretchen Koback Pursel Appointed Chief People Officer at Equinox

Equinox, the authority in high-performance luxury living, has announced that they are building on the momentum of Marc Mastronardi’s recent appointment to president with the addition of two new members to their executive leadership team: Gretchen Koback Pursel as chief people officer and Matt Dunnigan as chief financial officer.  

Koback Pursel and Dunnigan are seasoned executives with strong track records in managing operations on both domestic and global scales. With Equinox’s current pipeline of over 25 new club locations in new and existing markets, they will help execute long-term growth plans focused on enhancing employee and member experiences, improving operating performance, and developing comprehensive strategies to further elevate the brand.  

“2024 has been a transformative year for Equinox, and there are endless opportunities for growth ahead of us,” says Harvey Spevak, executive chairman and managing partner at Equinox Group. 

“Gretchen recognizes that the key to delivering unparalleled member experiences is committing to elevating employee experiences,” says Mastronardi. “Her passion for helping people realize their highest potential will shape Equinox’s culture from within.” 

“People are the heart of Equinox’s service-oriented culture, and I look forward to finding new opportunities to celebrate their extraordinary talent,” says Koback Pursel. 

Koback Pursel will assume the position of chief people officer on Monday, December 2, and will report to Marc Mastronardi. 

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