Cordial, a leading enterprise marketing platform that automates billions of data-driven emails, SMS, and mobile app messages for companies like L.L. Bean, Adore Me, and Revolve, has appointed Chelsea Williams as vice president of people and culture, a strategic move to further accelerate its growth and reinforce its commitment to building a thriving, people-centered culture that drives innovation and excellence. Williams brings a decade of experience leading HR and people functions for high-growth companies and a proven track record of aligning talent, business objectives, and meaningful organizational impact.
“Incredible people and intentional culture have always driven Cordial’s success. Chelsea couldn’t be joining us at a better moment, as we transform the future of marketing to free forward-thinking brands from the outdated marketing cloud market,” says Jeremy Swift, CEO and co-founder of Cordial. “Chelsea’s extensive background in guiding teams through transformative change is exactly what we need as Cordial embraces rapid growth. Her commitment to implementing people-positive strategies aligned with business objectives will ensure Cordial’s award-winning culture thrives as we usher in a new era of marketing.”
Before joining Cordial, Williams led the people experience team at Reachdesk, where she developed impactful initiatives to support a dynamic international workforce. She previously held the position of head of people at McD Tech Labs, an AI innovation lab dedicated to cutting-edge technologies for McDonald’s. In both roles, Williams’ hands-on approach led to measurable outcomes and organizational success.
“Cordials’ dedication to innovation shines through in both its platform and its people,” Williams says. “With its advanced AI powering a marketing solution build for and by marketers, it’s easy to see how Cordial’s culture fuels its technological strides,” says Williams. “I’m here to help lead Cordial’s talented team through an era of significant change while staying true to our core values that have led to Cordial’s success to date and make it the obvious choice for the modern marketer.”
