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WilsonHCG Rebrands as Wilson and Unveils Fresh Brand Identity

Leading global workforce solutions provider WilsonHCG has rebranded and streamlined its name to Wilson, unveiling new positioning and visual identity to reflect its extensive growth and unique approach to talent acquisition and engagement.

Like the global talent landscape, Wilson has also evolved since its inception, undergoing strategic expension to broaden its workforce solution capabilities and market presence to address its clients’ most pressing talent and workforce challenges.

“We’ve grown the company so much since it was established,” says John Wilson, CEO of Wilson. “We wanted to make sure the brand aligns with the unique approach we take when helping global organizations build and maintain sustainable workforces that drive organizational success.”

Kim Pope, COO, adds, “We recognize that the talent market has evolved rapidly over the past few years, and we’ve also evolved with it. The brand refresh reflects our evolving vision to deliver even greater value to our customers through our integrated talent solutions with align permanent and continent talent strategies for increased workforce agility and sustainability. We don’t just strategize and advise; we roll our sleeves up and get things done – we’re not just consultants; we’re practitioners. As for the name, a lot of people have referred to use as Wilson for a while now, so we decided to make it official.”

The brand refresh tops a busy year for Wilson. In 2024, it fully integrated the Claro Analytics talent intelligence and labor market analytics platform into its portfolio of award-winning workforce solutions. It launched its AI-powered Labor Market Reports. Wilson also expanded its presence in LATAM and further expanded its advisory division because of increased demand.

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