Sasha Strauss is a global authority on brand strategy and helps executive leaders turn organizational values into strategic assets. As founder of Innovation Protocol, a brand consultancy trusted by Fortune 500s, fast-scaling startups, and mission-driven institutions, Sasha has spent three decades guiding C-suite teams in crafting authentic leadership messaging and building cultures that endure.

A longtime graduate school professor at USC, UCLA, and UC Irvine, Sasha teaches executive MBAs, instilling how internal clarity drives external reputation. His work equips HR leaders to strengthen employer brands, foster deep employee connection, and align teams in today’s hybrid, fast-changing world.

A dynamic keynote speaker at global leadership forums, Sasha reframes branding not as a marketing function, but as a leadership imperative—one that begins inside the organization and shapes every employee experience, talent strategy, and story told to the world.