Most MENA Organisations Looking to Invest in HR Tech

Payroll processing, recruitment, and performance evaluations are the top HR functions expected to be automated throughout the region, according to research from QnA International.

By Maggie Mancini

More than three quarters (76%) of organisations in the Middle East and North Africa (MENA) region are looking to invest in HR technology, according to research from QnA International. Additionally, 59% of companies are likely to invest in AI-driven tools for recruitment and talent management. Payroll processing (27%), recruitment (24%), and performance evaluations (22%) are the top HR functions expected to be automated, the report finds.  

By 2025, 65% of HR professionals expect at least 51% of their decisions to be data-driven, highlighting the growing importance of analytics in HR strategies. Additionally, 70% of respondents consider AI integration in HR processes to be extremely important, signaling a shift towards more intelligent, automated systems.  

The survey identifies reporting and data analytics (32%), AI-driven recruitment (30%), and employee wellness platforms (21%) as the most impactful HR technology trends. Data analysis (28%), AI and machine learning expertise (26%), and change management (23%) emerge as the most sought-after skills for HR professionals. 

Gamified learning experiences (23%), micro-learning opportunities (19%), and AI-powered personalised learning paths (17%) are seen as promising methods to support a learning culture, according to the report. 

Most (82%) participants believe technology will play a crucial role in supporting nationalisation programs, addressing a key regional priority, the report finds. AI-driven recruitment and predictive workforce planning (both at 32%) are considered the most promising applications of Agentic AI in HR.