By Debbie Bolla
September is one of our most popular issues of the year since we release the highly anticipated Baker’s Dozen ranking of the industry’s top recruitment process outsourcing providers. This year’s enterprise, mid-tier, and healthcare leaders are revealed. It also inspires us to gain extra insight from these experts on what is emerging in the talent game. And it’s not surprising that we learned that technology continues to be pivotal in the process.
“Nowadays if you don’t position your employment brand as tech-savvy and sophisticated, you won’t attract the people you need to attract,” reports Eileen Benwitt, Horizon Media’s chief talent officer, in Russ Banham’s cover story, A Whole New Ball Game. To achieve this, the media company integrated all of their social media recruitment efforts and made sure job postings could be accessed via mobile devices.
The story dives deep into the explosion of mobile apps and cloud-based technologies that are delivering that sought-after candidate experience. RPO providers offer advice and access to innovations that make the job application process easier, fine-tune candidate relationship management, advance sourcing techniques, and nurture a company’s reputation as an employer of choice.
Just as talent management technology has evolved, so has the industry’s use of video in the hiring process. Video is a mainstay in our personal lives: According to Cisco, it would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Our resident tech-savvy Millennial Web Producer Audrey Roth explores the clever ways video can be leveraged in the talent acquisition process -from sourcing and screening to interviewing and onboarding. Learn more in Candid Camera.
I take a closer look at how the digital revolution is changing the recruiting process. In my story, The Power of Information, a roundup of experts offers advice on how to recruit like a marketer. We see this shaping the industry and 42 percent of respondents of a LinkedIn Talent Solutions survey agree, citing recruiting becoming more like marketing as the second most significant trend in the industry.
Hoping this issue offers your organization plenty of tech support.