InnovationTalent Acquisition

Exemplary Employer Brands

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.

By Debbie Bolla

Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

Within the last few years, there have been transformational initiatives driven by HR and talent acquisition leaders when developing and communicating employer brand. In response, in partnership with PeopleScout, HRO Today has launched the Most Admired Brand Awards. Here, learn about this year’s finalists and get a glimpse into some of their accomplishments. The award winners will be announced at the HRO Today Forum in May.

Click here to view this year’s Most Admired Brand Awards finalists.

Tags: April-2019, HRO Today Forum, Magazine Article, Talent Acquisition

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