HRO Today Association Update: The Power of Certification

By Renée Preston

Competition is high in nearly every industry. How do you elevate your firm from the rest? Certification can be a differentiator by demonstrating to customers, prospects, and competitors that your organization follows industry standards and adheres to a high level of ethical practices. Ultimately, certification demonstrates a commitment to professionalism and continued learning. These merits boost professional credibility and prestige within your network, among current clients, and when pursuing new business opportunities.

At HRO Today, our Baker’s Dozen Customer Satisfaction Ratings, magazine, research department, and global group of expert association members have given us an extensive, data-based understanding of the market. This has prepared us with the knowledge and skills to create a successful program: The HRO Today Provider Certification Program. This important industry standard and benchmark can help service partners break into new markets and better position themselves in the competitive HR industry.

By becoming certified, companies can maximize the potential of existing markets and demonstrate to current and prospective customers that they have undergone a rigorous audit and testing process and have reached a specific level of accountability of standards and ethics. A provider who successfully completes the five-step process will receive a “Certified Provider” badge from the HRO Today Association. This seal of approval indicates that your organization has undergone evaluation and testing to verify that you are a credible and trusted provider.

This form of certification ensures organizations have access to qualified service partners in the HR services and technology industry. For the buying community, the HRO Today Provider Certification program provides a much-needed service that allows consumers to confidently target providers who are operating at an established level of service.

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Posted March 30, 2020 in Uncategorized

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