The 2020 Most Admired Brand Award finalists are embracing their employees to propel their brands even further.
By Marta Chmielowicz
Employer branding is a must in today’s recruitment landscape. For the majority of organizations, developing a strong employer brand can help level the playing field when it comes to acquiring talent. In fact, LinkedIn reports that an organization’s employer brand is twice as likely to drive job consideration as its consumer brand.
While branding has always been about communicating a company’s reputation, today, it is also about its people. In a world where employees and candidates alike are quick to share their experience loudly and publicly, organizations need to make sure that their employer value position (EVP) and brand marketing strategies are honest and highlight employee voices in an authentic way.
Our 2020 Most Admired Employer Brand Award finalists are doing just that. The winners will be announced at the virtual HRO Today Forum, December 1st and 2nd.