The 2020 Most Admired Brand Award finalists are embracing theirÂ employees to propel their brands even further.
By Marta Chmielowicz
Employer branding is a must in todayâs recruitmentÂ landscape. For the majority of organizations, developingÂ a strong employer brand can help level the playing fieldÂ when it comes to acquiring talent. In fact, LinkedInÂ reports that an organizationâs employer brand is twice asÂ likely to drive job consideration as its consumer brand.
While branding has always been about communicating aÂ companyâs reputation, today, it is also about its people.Â In a world where employees and candidates alike areÂ quick to share their experience loudly and publicly,Â organizations need to make sure that their employerÂ value position (EVP) and brand marketing strategies areÂ honest and highlight employee voices in an authenticÂ way.
Our 2020 Most Admired Employer Brand Award finalistsÂ are doing just that. The winners will be announced at theÂ virtual HRO Today Forum, December 1st and 2nd.