Flash Report: APAC Employer Brand Conversations Shift from Acquisition to Retention and Rebuilding

As organizations emerge from the perils of 2020, employer brand conversations are shifting from acquisition to retention and rebuilding as a result. Starting at the hiring process, companies are more aware than ever before of the damage a negative candidate experience could have on their infrastructure rebuild. In fact, just under 80% of respondents to a survey conducted last year said a bad experience would impact their view of the organization in question.

That’s why HRO Today conducted a survey in APAC comparing those who consider their candidate experience to be top-tier vs. those with practices that are lacking.

Download this report to examine the practices of candidate experience measurement, employer brand practices, and the impact of COVID-19 on employer branding in the APAC region.

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Posted April 16, 2021 in Research & Best Practices

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