Global staffing and recruitment company debuts new brand.
Buffalo, NY – August 1, 2018 – The company formerly known as Superior Talent Resources/Superior Group recently announced it will now be known as Acara Solutions, a global recruiting and talent solutions company. The new Acara brand represents a refreshed approach to Superior’s time-tested services and its dedication to putting people first. The new brand is designed to provide clients and candidates better context and clarity to the company’s extended scope, purpose and expertise.
The rebrand—which builds on Superior’s legacy spanning six decades—is centered around continued key offerings in customized talent support built from a dedication to longstanding, consultative partnerships.
The name “Acara,” which derives from the Sanskrit word akara, stands for tradition, custom, and leadership in community. Under the Acara brand, the same people-centric commitment to high-touch, high-value services will remain, emphasizing the company’s agility, responsiveness and creativity.
“Our breadth of services has only continued to strengthen over time, and the Acara rebrand better reflects our capabilities and purpose,” said Acara CEO Scott Stenclik. “The timing is perfect, as we’re seeing many clients who are confused about what talent channels to utilize in a tightening job market that is trending toward freelancing, AI, blockchain, and even convergences in applicant tracking and employee management systems. Now as Acara, we’re better representing the manner in which our expertise helps to navigate these market shifts.”
As Acara, the same ownership, officers and management will remain in place. The new company website—including a complete description of services, awards and recognitions, as well as leadership profiles—can be found at www.AcaraSolutions.com.
Included in the Acara suite of services are:
- Contingent staffing
- Direct placement
- Executive search
In addition to receiving regular recognition by Staffing Industry Analysts as one of the “Largest Staffing Firms in the U.S.,” Acara has also received Talent Board’s “North American Candidate Experience Awards,” which commends employers who are dedicated to continually improving not only the customer experience, but also the journeys of their candidates.
About Acara Solutions
For more than 60 years, Acara has been a premier provider of talent and staffing solutions trusted by companies from industries around the world. With one of the longest tenured leadership teams in the recruiting industry, Acara’s mission continues to be connecting people and business in ways that change lives.
Acara works efficiently, thinks creatively, plans with vision and leads with purpose. Clients of Acara have come to expect proactive, collaborative and reliable solutions. As tried-and-true experts, the Acara team can be counted on for transparency, results, and above all, their relationships—with clients, candidates and partners from across the recruiting and staffing ecosystem.
Headquartered in Buffalo, Acara is an Aleron company. Operating with a shared, high-touch philosophy and mission, Aleron is a group of workforce and business solutions organizations with offices in Africa, Asia, Europe, North America and South America. Acara Solutions, Broadleaf Results, Lume Strategies and other global Aleron brands offer forward-thinking solutions aimed at increasing both access to talent and sustainable productivity.