By RenÃ©e Preston
We live in a world where news spreads as an event is still taking place. Not only is theÂ speed in which we receive information increasing, so are the number of messages andÂ the mediumsâfrom email and text to social media and apps like Slack and WhatsApp.Â Weâre drowning in content and attention spans are shorter than ever, yet engagedÂ employees are still key to company success.
How can HR leaders communicate with the workforce effectively while keepingÂ in mind that email may not be the best option for everyone? What alternativeÂ communication strategies are needed to cut through the noise? For mostÂ organizations, there is no single solution, as we need to consider how variousÂ employees can effectively receive information.
Some tech-driven approaches have emerged:
- Mobile phone apps can push out important notifications and keep remote employees connected with theÂ rest of the workforce.
- Video content is a great tool to share an idea in a sound bite rather than a long document, memo, orÂ process.
- Digital noticeboards allow workforces to communicate through digital screens around the office forÂ passive content consumption.
Alternative communication strategies were discussed during a recent video conference meeting of theÂ CHRO Today Executive Network (C-TEN). This peer group allows senior HR leaders to connect on topics thatÂ are important to them and provides an environment for shared learning where tough questions can beÂ addressed. Members have said, âThe open discussions with other HR professionals and hearing the workÂ they are doing is where there is real value.â
Plus, C-TEN supports the entire HR team by offering a membership to the HRO Today Association.
Upcoming meeting topics include:
- The Role of Culture in Employer Brand
- Why We Should Dump the Annual Survey
- Challenge of Pay Transparency, Pay Equity, and the Gender Gap
- CHRO of the Future: What Will the Function of HR in the Future Look Like?
- Strategies for the Digital Workforce
- Is Reskilling Workers an Essential Part of Corporate Responsibility?
Because no matter how you communicate, hearing each other is most important.