HRO Today Association Update: Do We Need Alternative Communication Strategies?

By Renée Preston

We live in a world where news spreads as an event is still taking place. Not only is the speed in which we receive information increasing, so are the number of messages and the mediums -from email and text to social media and apps like Slack and WhatsApp. We’re drowning in content and attention spans are shorter than ever, yet engaged employees are still key to company success.

How can HR leaders communicate with the workforce effectively while keeping in mind that email may not be the best option for everyone? What alternative communication strategies are needed to cut through the noise? For most organizations, there is no single solution, as we need to consider how various employees can effectively receive information.

Some tech-driven approaches have emerged:

  • Mobile phone apps can push out important notifications and keep remote employees connected with the rest of the workforce.
  • Video content is a great tool to share an idea in a sound bite rather than a long document, memo, or process.
  • Digital noticeboards allow workforces to communicate through digital screens around the office for passive content consumption.

Alternative communication strategies were discussed during a recent video conference meeting of the CHRO Today Executive Network (C-TEN). This peer group allows senior HR leaders to connect on topics that are important to them and provides an environment for shared learning where tough questions can be addressed. Members have said, “The open discussions with other HR professionals and hearing the work they are doing is where there is real value.”

Plus, C-TEN supports the entire HR team by offering a membership to the HRO Today Association.

Upcoming meeting topics include:

  • The Role of Culture in Employer Brand
  • Why We Should Dump the Annual Survey
  • Challenge of Pay Transparency, Pay Equity, and the Gender Gap
  • CHRO of the Future: What Will the Function of HR in the Future Look Like?
  • Strategies for the Digital Workforce
  • Is Reskilling Workers an Essential Part of Corporate Responsibility?

Because no matter how you communicate, hearing each other is most important.

Tags: C-TEN Network, March-2020

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