Recruiting strategies need to be adapted to the post-pandemic businessÂ climate.
By Marta Chmielowicz
COVID-19 is transforming how organizations manageÂ and hire people. According to Jobviteâs 2020 RecruiterÂ Nation Survey, 71% of recruiters say their recruitingÂ priorities for the next 12 months are different fromÂ those they had in the past year, and many of thoseÂ shifts are here to stay.
Among the most dramatic changes is a move awayÂ from improving time to hire and toward ensuringÂ greater quality of hire, with only 23% of recruitersÂ prioritizing time to hire as a key metric, down fromÂ 40% in 2017. Growing the talent pipeline has alsoÂ dropped in importance from 50% in 2017 to 23%Â today. In contrast, recruiters say their top two talentÂ priorities in the next 12 months are improving qualityÂ of hire (52%) and increasing retention rates (24%).
What are some other talent trends transformingÂ recruitment in 2020?
1. Diversity hiring is on the rise. The social unrestÂ following the death of George Floyd has shone aÂ spotlight on corporate diversity hiring initiatives.Â Jobvite reports that 33% of recruiters say job seekersÂ are inquiring about diversity and inclusion (D&I) moreÂ than they did in the previous year. Companies haveÂ responded by setting specific diversity goals withÂ respect to race and ethnicity (62%), gender (54%), ageÂ (37%), veteran status (33%), LGBTQ+ identity (29%),Â immigration status (28%), and disability (25%).
2. Social media recruiting is here to stay. In todayâsÂ digital world, 78% of recruiters say that theirÂ financial investment in social media recruiting isÂ likely to increase in the next year. Mobile career siteÂ applications (74%), text recruiting (74%), recruitersâÂ professional networks (74%), and LinkedIn (72%) areÂ also slated to see greater investment compared toÂ previous years. The greatest areas of focus include:
- Social media (46%);
- LinkedIn (40%);
- employee referrals (36%);
- job boards (34%); and
- recruitersâ professional networks (29%).
Recruiters are also increasingly reaching out toÂ candidates by text, with 44% using text messaging toÂ source potential candidates and 66% using texts toÂ engage and communicate with current applicants.
3. Remote interviewing is the new normal. While 77%Â of recruiters believe that in-person interviews areÂ the most effective way to evaluate candidates, this isÂ no longer a possibility in the post-pandemic world.Â Instead, companies are turning to video (67%) andÂ phone calls (49%), with 40% reporting that virtualÂ interviews will be the default going forward.
4. Longer onboarding times are a necessity. OnboardingÂ in the remote environment is no easy feat, withÂ recruiters choosing to extend their onboarding processÂ in order to deliver a positive experience.
- Only 19% spend eight hours or less onboarding,Â compared to 27% in 2017.
- Forty-two percent spend one to three daysÂ onboarding new employees, compared to 33% in 2017.
- Sixty-two percent spend one to five days onboardingÂ employees, compared to 47% in 2017.