Employer brand represents who an organization is and what they stand for, setting the stage for the expectations of both current and future employees. For many companies, social media has become a key element in building the employer brand.
The belief in the importance of social media as part of employer brand strategy is nearly universal, with 96 percent of respondents indicating that it is important. However, despite the overwhelming belief that social media is a vital element of an employer’s strategy, there are some doubts over its effectiveness.
Key takeaways from this report include:
- 54 percent of respondents found social media to be an effective or very effective way to build employer brand, but only 24 percent participate in active social listening ‘very much’
- Nearly every respondent (92 percent) indicated that expanding their company’s reputation as a place to work was a goal in the organization.
- 80 percent of those who use social media feature employees to share their experiences and become advocates for the organization. In fact, 76 percent use pictures of employees to establish a more personal connection with their online audience.
To learn more about how Social Media is used to build the Employer Brand click here.