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Survey: Changing priorities of the young workforce – 3/12

Futurestep, a Korn Ferry (NYSE:KFY) company offering high-impact recruitment solutions, recently announced the results of a study focusing on attracting and retaining the Millennial workforce. The study finds that the Millennial generation has different professional goal priorities than their generational predecessors.

When asked what matters most to the Millenial employees:

  • 23 percent said “abilility to make an impact on the business”
  • 20 percent said “a clear path for advancement”
  • 16 percent said “development and ongoing feedback”
  • 13 percent said “income”

Trish Healy, Futurestep vice president of RPO Operations in North America says, “Where traditionally we might have expected salary to be the number one differentiator for talent choosing their next employer, Millennials are now placing greater value on understanding what a company stands for and how, as employees, they can play a role in growing the organization into a better, stronger brand.”

When asked what makes a Millenial choose one job over another, the results also strayed from a traditional expectation:

  • 38 percent said “visibility and buy-in into the mission/vision of the organization”
  • 28 percent said “clear path for advancement”
  • 18 percent said “title and pay”

The study also found the best way to recruit Millennials to be social media (42 percent), next to networking/worth of mouth (28 percent), and online talent communities (19 percent).

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