Philadelphia, PA – February 1, 2019 – SharedXpertise, publisher of HRO Today Magazine, has released a new flash report examining the importance and perceptions of the effectiveness of social media in recruitment strategy. The flash report, part of a series of ongoing research initiatives addressing topics of interest in the HR community, was sponsored by Newton Talent, an award-winning RPO solutions provider.
Social media has grown to become an essential part of organizations’ strategies, with 84 percent of survey respondents currently using it for recruitment and 9 percent planning to use it. Of those incorporating social media into their recruitment strategies, 79 percent indicated that the tool plays an important or very important role.
“Social media has become a critical avenue for engaging potential candidates of all ages and disciplines,” Patty Silbert, president of Newton Talent. “Today, over 81 percent of the US population has an active social media profile. Considering the growth in the use of digital platforms and smart devices, there’s a really good chance your next top tier candidate could be on one of these portals right now.”
The flash report also assessed the effectiveness of social media as part of recruitment strategy. Of the respondents who indicated that they use social media, just over one-half (57 percent) said that it was either effective or very effective. In addition, respondents were asked to estimate what percentage of their budget was allocated to social media. Nearly two-thirds (65 percent) reported that less than 20 percent of their recruiting budgets was designated for social media, with the average answer reported as 15.9 percent.
“Several internal factors, such as staff expertise and budget, can impact the effectiveness of an organization’s social media recruitment efforts, but external factors also come into play,” said Larry Basinait, Vice President of Market Research at SharedXpertise. “Historically low unemployment rates have created a high demand for workers, which is all the more reason for organizations to embrace social media with a detailed strategy and measurable goals.”
The flash report explored additional questions related to social media in recruitment, including goals, managing the employer brand online, which social media sites are most commonly used, and the arguments against using social media for recruiting.
The flash report is available for download by clicking here.
About Newton Talent
Newton Talent provides award-winning RPO solutions that are highly tailored to help companies streamline recruitment processes, enhance candidate experience and improve quality of hire. From the very beginning of our RPO partnership, you’ll find Newton Talent delivers a customer and candidate experience that exceed expectations. We take a more holistic approach, providing you the manpower, the resources, and the strategic expertise your business needs to attract and employ today’s best talent. You’ll also find our services uniquely high-touch. Its combination that we have found continually out-performs the traditional, more transactional and technology-driven RPO services when it comes to creating a more engaging experience for both candidates and hiring managers alike. Headquartered in Pittsburgh, Pennsylvania, and part of the Newton Family of Companies, Newton Talent services are employed by organizations of all sizes and industries across North America. Newton Talent was honored to be named a mid-tier Specialty Market Leader by HRO Today in 2015 and awarded the Baker’s Dozen Award for its outstanding customer satisfaction ratings and was recently named among the 10 Most Recommended HR Services Providers for 2018 by Enterprise Services Outlook Magazine.
About HRO Today and HRO Today Global
HRO Today and HRO Today Global are the properties of SharedXpertise Media and offer the broadest and deepest reach available anywhere into the HR industry. Our magazines, web portals, research, e-newsletters, events and social networks reach over 180,000 senior-level HR decision-makers with rich, objective, game-changing content. Our No. 1 strength is our reach. HR leaders rely heavily on the HRO Today’s Baker’s Dozen rankings across six different categories when selecting an HR service provider. For more information, visit www.hrotoday.com.
Bill MacRae, Publisher
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