Notes from the President

The Power of Certification

March 20, 2020

The Power of Certification Competition is high in nearly every industry. How do you elevate your firm from the competition? Certification can differentiate one organization from another by demonstrating to your customers, prospects and competitors that you follow industry standards and adhere to a high level of ethical practices. Ultimately, certification demonstrates commitment to superior professionalism and continued learning. These merits boost professional credibility and prestige within your network, with current clients, and when pursuing new business opportunities. [expand title=”Read full letter here“]

At HRO Today, our extensive data and understanding of the market through the Baker’s Dozen Customer Satisfaction Ratings, our magazine, and our research, as well as our company and team experience combined with a global group of expert Association members, have provided the right level of knowledge and skills to create a successful program – The HRO Today Provider Certification Program.  This important industry standard and benchmark can help providers to break into new markets. It also provides a key strategy to better position themselves in this competitive industry.

By becoming certified, companies can maximize the potential of existing markets and demonstrate to current and prospective customers that they have undergone a rigorous audit and testing process and have reached a specific level of accountability of standards and ethics.  A provider who successfully completes the 5-step process will receive a Certified Provider badge from the HRO Today Association. This badge or “seal of approval” indicates that you have undergone evaluation and testing to verify that you are a credible and trusted provider. This form of certification ensures companies have access to qualified service providers in the HR services and technology industry.

For the buying community, the HRO Today Provider Certification provides a much-needed service which allows consumers to confidently target providers who are operating at an established level of service.

Please visit to learn more, or contact me directly at 215-606-9562.

Renée Preston
Senior Vice President of Membership Services
Global Executive Director of the HRO Today Association



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