Employee EngagementRecognition & Rewards

GiftCertificates.com Launches Communication Services, A Suite of Marketing Services for Corporate Clients

An innovative new service is an integral part of GiftCertificates.com six-part solution for effective incentive programs

SEATTLE May 25, 2005 GiftCertificates.com, a leading provider of comprehensive incentive solutions, today announced the launch of Communication Services, a suite of marketing capabilities designed to help corporations drive awareness, facilitate education and maximize participation in their employee recognition, sales incentive, customer acquisition, and appreciation gift programs.

Leveraging the new tools and consultative services available through Communication Services will allow corporations to more efficiently plan, create and implement marketing efforts that support incentive programs and align them with overall business goals.

Through Communication Services, our team can manage every aspect of our customers marketing programs or create single elements that integrate into an existing program which reinforces our emphasis on being a partner rather than being simply a provider, said Tim Barefield, chief executive officer of GiftCertificates.com. The new service ensures that value is added at every touch point in the incentive program.

Communication Services is one component of the GiftCertificates.com six-part solution; the other five fundamental pieces of an effective incentive program include program strategy, technology tools, program administration, universal rewards and expert fulfillment.

Communication Services is a core component of this solution. This new service maximizes the efficacy of reward and recognition programs by:

         Leveraging industry expertise to maximize effectiveness for clients in all markets.

         Creating fully scalable programs, offering end-to-end marketing services or single elements.

         Planning, creating and implementing marketing materials that help attain specific program objectives.

         Helping identify and create relevant messaging for target audiences.

         Driving awareness, participation, and education with materials such as flyers, posters, customized redemption web pages, HTML emails and training materials.

         Providing seamless integration with existing programs.

Communication Services can deliver significant business results. Expedia Inc.s cruise business leveraged Communication Services capabilities into the 2005 marketing program.  The performance we got this year was extraordinary, said Mark Kammerer, vice president cruise. At Expedia we value speed, flexibility and partnership as key to achieving our results.   GiftCertificates.com delivered on these throughout the entire program. In a highly competitive market I was confident that we were using the right partner to help exceed our customer expectations.

Communication Services allows GiftCertificates.com Incentive Solutions to offer program participants a completely branded and positive experience. Improving customer loyalty is one of the ways that Communication Services will help companies boost their bottom line and see a measurable ROI, Barefield added.

About GiftCertificates.com
GiftCertificates.com is the leading provider of results-based incentive solutions to a wide range of corporate customers. GiftCertificates.com also provides gift certificates and gifting advice to consumer audiences.

Established in 1997, the Seattle-based companys corporate sales organization works with thousands of companies of various sizes and industries to design and deliver incentive programs that motivate, reward, and drive results to achieve their clients business objectives. GiftCertificates.com currently provides ROI-based solutions for 77% of the Fortune 100. These programs include customer and employee acquisition, loyalty, reward and retention initiatives. The GiftCertificates.com consumer and small business website, GiftCertificates.com and Gifting Resource Center offer universally appealing gifts and rewards for all ages and interests. The companys best selling consumer gift and incentive reward, the SuperCertificate, can be redeemed at GiftCertificates.com for hundreds of original merchant certificates.


# # # 

SuperCertificate is a registered trademark of GiftCertificates.com Corporation.  For complete product features and terms, please visit www.GiftCertificates.com.


Tags: Engaged Workforce, HRO Today Global, Performance Management Rewards

Recent Articles