In a complex and demand-driven employment market, enticing the best talent requires more than just a quality benefit package. A strong employer brand must go beyond an organization’s market position and include an environment that provides positive experiences and meaningful work. Gone are the days of long-term loyalty and pension plans. Only one in ten millennial generation job candidates are expected to stay with the same employer, according to a recent survey. To recruit best-in-class talent and keep them, companies must understand their differentiating brand value and learn how to accurately market it to candidates.