Many HR organizations are scouring the globe for particular skill sets that will set their companies apart from a competitive standpoint. Finding qualified workers with specialized technology, engineering and technical skill is becoming more difficult by the day, given the dearth of candidates and the intense rivalry to hire them. This challenge confronts HR with a pronounced responsibility, given the vital role played by human capital. Recruitment priorities insist that every potential channel be plied to ensure the right people are hired to bring strategic goals to fruition. In this regard, marketing a companyâs brand as an employer-of-choice is just one tactic that is helping to win the war for talent.