RingCentral’s talent team generated more than 50,000 sign-ups for the company’s flagship product over 12 months while recruiting and hiring a large volume of hard-to-fill roles.
By Maggie Mancini
RingCentral’s talent team recently led an initiative called “Project Magellan” with a goal of driving customer adoption for the company’s flagship product, RingCentral Video (RCV), a mobile-first meeting solution. Though the candidate experience team is not typically tasked with a project like this one, the company has generated more than 50,000 sign-ups for RCV over the last 12 months.
The risk in taking on this responsibility was mainly that “Project Magellan” was a high-profile project, which could distract the team from recruiting and hiring a high volume of hard-to-fill roles. Instead, the team simultaneously delivered a significant hiring year in addition to leading the number of sign-ups for RCV. Candidates were able to focus on interviews and connect with the team rather than worrying about technical issues that come from hybrid work environments. Overall, “Project Magellan” has more than 200,000 candidates opting in to use RCV and 97% of candidates that apply for a job at RingCentral agree to use RCV as part of the interview process.
To further support candidates, RingCentral also created a candidate experience video that provides a step-by-step walkthrough of the platform. This helps the company take a proactive approach in creating curated experiences and content that connect candidates to the company during the hiring process.
To help measure the impact of RingCentral’s technology, the company conducts regular candidate, hiring manager, and employee assessment surveys. This allows them to capture the feedback and needs of the candidate experience and improve the employee journey.
RingCentral won the HRO Today Association’s North America Award for Best in Class: Candidate Experience.