The Cost of a Bad Reputation

Today it’s important to recognize the impacts of an organization’s reputation on talent acquisition.  Answers to questions like these are paramount:  What’s the impact of a bad corporate reputation on candidates accepting job offers, or how quickly will employees look for a new job in light of a scandal, or which bad behaviors create the most harm to culture and recruiting efforts?

While many believe that the youngest workers, such as Millennials, are most likely to leave a job for a better opportunity, this trend is much less evident for companies with good reputations than bad.  Overall, respondents are much more likely to take a job at a company with a good reputation across all age groups.

In 2017, 91-percent of those under 35 would take a job with a company with a good reputation, but only 73-percent of those under 35 would take a job with a company with a bad reputation. This differences increase as age increases, with 82-percent of the oldest age segment willing to take a job with a company with a good reputation, but only 39-percent willing take a job with a company that has a bad reputation.

HRO Today, in conjunction with Cielo, announced these findings and more in the annual corporate reputation survey.  Learn more now.

Click here to download the report.

 

Posted October 26, 2017 in Research & Best Practices

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