Booksy, the global booking platform for beauty service appointments, is thrilled to announce the appointments of Greg Sheppard as chief people and culture officer, Selim Dogguy as its new chief technology officer, and Kristina Salen as chief financial officer.
2023 marked a pivotal growth year for Booksy, with revenue growth of more than 40% while achieving profitability. This success was fueled by a company-wide transformation effort and focused initiatives in their five core markets, including the United States, Spain, and Poland. The platform now hosts 125,000 business owners and more than 30 million customers worldwide. In 2024, Booksy aims to evolve into a product-led organization delivering unparalleled value, tools, and resources to providers and customers alike. These appointments usher in a new exciting chapter for Booksy as the organization strengthens its leadership team to prioritize growth.
Sheppard joins Booksy with a proven track record in the technology sector, having served as a key executive at Veeam, a global leader in talent management and backup solutions. As Veeam’s chief people officer, Sheppard was responsible for building the worldwide HR organization from a small handful of people to over 180 members and leading their efforts in structuring and scaling Veeam’s end-to-end capabilities through cloud data management and software subscription models. With over 20 years of experience in HR, Sheppard brings a wealth of expertise in developing innovative strategies that propel companies to new heights from the inside and out. At Booksy, Sheppard will contribute to the C-team, support organizational transformation, and ensure that people and culture remain top priorities for the growing start-up.”
“In the last 12 months, we’ve had to pivot the way we think, the way we work, and the way that we go to market,” says Stefan Batory, CEO at Booksy. “Like the businesses we serve, our success has been tied to our ability to reinvent ourselves in a macro-environment that none of us could have imagined five years ago. As we make this shift, I’m so excited about the leadership team that I have behind me and the investments that we’re making both in product and people.”
