Having a superior workforce culture and inviting employment brand are the catchphrases of the moment, touted as the surest way to win the war for talent. Without a distinct culture, companies will fail to engage employees in a shared journey, resulting in a negative impact on profits. And without a compelling employment brand, the odds of hiring the wrong employees shoot up, causing unreliable workforce behaviors.
Certainly, there is much wisdom in the importance of a cultural alignment between an organization and its employees, as well as an employment brand that markets a company as a desirable place to work. The challenge is authenticity—truly having a distinct culture and convincing employment brand. Most every company by now has jumped on the bandwagon and articulated a great culture and employment brand. But, is this the truth or just fancy wrapping? If it’s the latter, it’s bound to backfire. Download this white paper and find out.