Category Archives: Notes from the President

The Power of Certification

Renee Preston – Senior Vice President of Membership Services

March 20, 2020

The Power of Certification Competition is high in nearly every industry. How do you elevate your firm from the competition? Certification can differentiate one organization from another by demonstrating to your customers, prospects and competitors that you follow industry standards and adhere to a high level of ethical practices. Ultimately, certification demonstrates commitment to superior professionalism and continued learning. These merits boost professional credibility and prestige within your network, with current clients, and when pursuing new business opportunities. Read full letter here

At HRO Today, our extensive data and understanding of the market through the Baker’s Dozen Customer Satisfaction Ratings, our magazine, and our research, as well as our company and team experience combined with a global group of expert Association members, have provided the right level of knowledge and skills to create a successful program – The HRO Today Provider Certification Program.  This important industry standard and benchmark can help providers to break into new markets. It also provides a key strategy to better position themselves in this competitive industry.

By becoming certified, companies can maximize the potential of existing markets and demonstrate to current and prospective customers that they have undergone a rigorous audit and testing process and have reached a specific level of accountability of standards and ethics.  A provider who successfully completes the 5-step process will receive a Certified Provider badge from the HRO Today Association. This badge or “seal of approval” indicates that you have undergone evaluation and testing to verify that you are a credible and trusted provider. This form of certification ensures companies have access to qualified service providers in the HR services and technology industry.

For the buying community, the HRO Today Provider Certification provides a much-needed service which allows consumers to confidently target providers who are operating at an established level of service.

Please visit to learn more, or contact me directly at 215-606-9562.

Renée Preston
Senior Vice President of Membership Services
Global Executive Director of the HRO Today Association

Notes From the President: Do We Need Alternative Communication Strategies?

Renee Preston – Senior Vice President of Membership Services

February 26, 2020

We live in a world where news spreads while an event is still taking place. Not only is the speed in which we receive information increasing, so are the number or messages and mediums — e-mail, text, social media, Slack, Whatsapp, etc. We’re drowning in content and attention spans are shorter than ever, yet engaged employees are key to company success. Read full letter here

How can HR leaders communicate with employees effectively while also keeping in mind that not all have e-mail? What alternative communication strategies are needed to cut through the noise? For most organizations, there is no one single solution, as we need to consider how various employees can effectively receive information.

  • Mobile phone app – can push out important notifications and keep mobile employees connected with the rest of the workforce.
  • Video content – is a great tool to share an idea, rather than a long document or process.
  • Digital Noticeboards – communicate with employees through digital screens around the office places for passive content consumption

Alternate communication strategies were discussed during a recent video conference meeting of the CHRO Today Executive Network, or C-TEN. This peer group allows top HR leaders to connect on topics that are important to them and provides an environment for shared learning where tough questions can be addressed. Members have said, “the open discussions with other HR professionals and hearing the work they are doing is where there is real value.” Plus, C-TEN supports your entire staff by offering a membership to the HRO Today Association. Upcoming meeting topics include:

  • The Role of Culture in Employer Brand
  • Why We Should Dump the Annual Survey
  • Challenge of Pay Transparency, Pay Equity, Gender Gap
  • CHRO of the Future: What Will the Function of HR in the Future Look Like?
  • Strategies for the Digital Workforce
  • Is Reskilling Workers an Essential Part of Corporate Responsibility?

If you’d like to learn more and see if C-TEN is a resource you can benefit from, please contact me directly at (215) 606 – 9562. We expect the group to reach capacity later this year.

Renee Preston – Senior Vice President of Membership Services

Executive Director of the HRO Today Association

HR Leaders Unite!

Renee Preston – Senior Vice President of Membership Services

January 29, 2020

The HRO Today Association is as committed as ever to advancing professionalism in human resources and providing professional development and networking opportunities to its members. We’ve kicked off 2020 with an impressive line-up of Livestream Sessions, which I encourage you to check out here. Industry certifications improve professionalism and provide a level of accountability of standards and ethics. The HRO Today Provider Certification Program is raising the bar for HR service delivery and developing consistent standards and practices for the industry to save time and costs, and to improve efficiency and customer satisfaction. Read full letter here.

A Walk Down Memory Lane

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Zachary MiskoGlobal Executive Director Emeritus

December 20, 2019

Last week I took a walk down memory lane and decided to revisit some of the letters from five year ago.  I thought it would be interesting to remind myself of the things that were important then, the promises I made and the initiatives that were important at that time.  Would the things said five years ago still have relevance?  Were the initiatives discussed then still a part of the association today?  Did we deliver where we hoped to?  Several talked about the association’s commitment to support and implement best practice sharing, collaboration and networking for our members.  (and they each continue to be important aspects of the associations value.  Interestingly enough, 18 months later we built a value proposition for the association that highlights 5 member benefits important to our success and basically our brand.  Ironically Best Practice Sharing and Networking are stated as 2 of the 5 and Collaboration plays an important element throughout.  The next thing that caught my attention was the launch of our Thought Leadership Councils, or TLC’s as we refer to them.  Basically these are learning sessions, and have grown from the initial standard webinar to include multiple different delivery formats for learning, best practice sharing and collaboration.  As well they provide the members/speakers who deliver them an opportunity to be recognized as thought leaders in our industry.  Thought Leadership.  That was a phrase that came up often in 2014 and is still widely referenced today. Read full letter here.

TAlent acquisition: TAke note, sTArt with TA and TAckle the rest in TAndom

Zachary Misko – Global Executive Director Emeritus

December 2, 2019

We talk a lot about talent acquisition at HRO Today; it tends to be a common thread for managers, service and technology providers, candidates, and, of course, HR. Really anyone over the age of 16 has a stake in the game on this topic. We’ve been hearing people say, “It’s all about the people,” or use the phrase “the candidate experience” or “employees are your biggest asset” for many, many years now. And I don’t disagree; people are at the heart of so much that is important in the world of HUMAN resources. But as processes, protocols, life, people, and technology continue to evolve business and HR, the HRO Today Association must evolve as well. Read full letter here.

Are you MENSA smart?

Zachary Misko – Global Executive Director

September 26, 2019

What is the four-digit number in which the first digit is one-fifth of the last, and the second and third digits are the last digit multiplied by three? (Hint: The sum of all digits is 12.) Tabitha likes cookies but not cake. She likes mutton but not lamb, and she likes okra, but not squash. Following the same rule, will she like cherries or pears? Read full letter here.