Organizations are increasingly turning to social media as a way to attract contract workers.
By Marta Chmielowicz
No matter the name—contractors, freelancers, consultants, or contingent workers—there is no denying that the gig economy workforce has seen a massive spike in recent years. According to Upwork’s 2017 Freelancing in America study, the contingent workforce in the U.S. now makes up 36 percent of the working population and is growing at a rate three times faster than the total workforce overall. At the current rate, the majority of workers in the U.S. will freelance within the next 10 years.