Employer brand represents who an organization is and what they stand for, setting the stage for the expectations of both current and future employees. For many companies, social media has become a key element in building the employer brand.
The belief in the importance of social media as part of employer brand strategy is nearly universal, with 96 percent of respondents indicating that it is important. However, despite the overwhelming belief that social media is a vital element of an employer’s strategy, there are some doubts over its effectiveness.
Key takeaways from this report include: