Tag Archives: Research Report

Social Status

Social Media Brand

New research provides key insight into social media’s effectiveness in building employer brand.

By Larry Basinait

An employer brand represents who an organization is and what it stands for. It sets the stage for interactions and expectations that current and future employees will have with the organization regarding what it’s like to work there. It provides a look into a company’s culture and values, and reinforces those ideals through the behavior of current employees. For many companies, social media is a key element in building the employer brand. In fact, a new study from HRO Today and Allegis Global Solutions finds that 96 percent of study respondents feel it is important. But is the approach effective? Only about one-half (54 percent) say yes. Many factors can impact the effectiveness of an organization’s social media branding efforts, including staff expertise, time devoted to its execution, budget, and corporate reputation.

Continue reading →

No Slowing Down

Tech Market

What does the expanding tech market mean for the future of HR?

By Larry Basinait

The rate of new technologies being developed to support HR is exponentially increasing each year, and the second quarter of 2019 was no exception. In total, there were 65 major announcements (those with at least $1 million in funding), up from 57 announced in the second quarter of 2018.

Continue reading →

Confidence Beginning to Wane

Worker's Confidence Index

Worker confidence in the second quarter takes a hit in three of the four metrics.

By Larry Basinait

The Worker Confidence Index (WCI) for the second quarter of 2019 decreased by 5.8 points to 104.8, similar to the level in the second quarter of 2018 (104.3). An even sharper decline of 7.9 points occurred in the second quarter of 2017, suggesting seasonality as a possible cause of the drop.

Continue reading →

Will Unemployment Rates Continue to Fall?

Global Unemployment Report

Organizations are faced with a precarious worldwide economic environment and tight labor market in the first quarter of 2019.

By Larry Basinait

Coming off a strong year in 2018 where unemployment continued to fall in many countries, global growth in the first quarter of 2019 declined. The International Monetary Fund cut its outlook for global growth to 3.3 percent this year, the lowest since the financial crisis of 2009. A range of threats are menacing the global economy, including the possible collapse of negotiations between the U.S. and China to end their trade war and the departure of Britain from the European Union without a transition agreement.

Continue reading →

Flash Report: How Social Media Builds Employer Brands

Employer brand represents who an organization is and what they stand for, setting the stage for the expectations of both current and future employees. For many companies, social media has become a key element in building the employer brand.

The belief in the importance of social media as part of employer brand strategy is nearly universal, with 96 percent of respondents indicating that it is important. However, despite the overwhelming belief that social media is a vital element of an employer’s strategy, there are some doubts over its effectiveness.

Key takeaways from this report include:

Continue reading →

The Latest HR Research

HRO Today Research

A look at the top findings from our recent studies.

By Larry Basinait

Industry research is core to human capital management and decision-making. That is why the HRO Today research team takes a deep dive into the topics impacting the lives of HR leaders. Here, we share some of the top findings—the full version of the reports can be found here.

Continue reading →

A Tight Labor Market Continues

Global Economy

North America and APAC report solid economic growth while EMEA wanes.

By Larry Basinait

Deploying a global workforce and ensuring access to the best talent is a crucial component of success for all multinational enterprises. Global labor market intelligence is an invaluable tool for HR departments and can be used to inform critical decisions around the best countries and regions in which to grow. PeopleScout, a global provider of RPO, MSP, and total workforce solutions, has partnered with HRO Today magazine to produce quarterly reports that compile current international labor market figures, including measures such as national Gross Domestic Product (GDP), unemployment rates, and population estimates.

Continue reading →

2018 Research Roundup

HRO Today Research

A look at the top findings from our recent studies.

By Larry Basinait

Industry research is core to human capital management and decision-making. That is why the HRO Today research team has recently taken a deep dive into several topics that present challenges to HR professionals: artificial intelligence, tech innovations, employer brand, and more. Here, we share some of the top findings—the full version of the reports can be found here.

Continue reading →

A Positive Outlook

HRO Today WCI

Worker confidence remains high despite a volatile market.

By Larry Basinait

The Worker Confidence Index (WCI) for the third quarter of 2018 increased by 3.1 points and, at 107.4, is now at its highest level since the first quarter of 2017. All four indices of worker confidence were on the rise this quarter, with likelihood of promotion jumping the most, up to 113.7. The likelihood of a raise and trust in company leadership indices also increased for the quarter by about 3 points.

Continue reading →

Global Unemployment Near Record Low

Global Economy

North America and APAC continue to show strong economic growth.

By Larry Basinait

Deploying a global workforce and ensuring access to the best talent is a crucial component of success for many enterprises. Global labor market data is an invaluable tool for multinational HR departments and can be used to inform critical decisions around the best countries and regions in which to grow. PeopleScout, a global provider of RPO, MSP, and total workforce solutions, has partnered with HRO Today to produce quarterly reports that compile current international labor market figures, including measures such as national Gross Domestic Product (GDP), unemployment rates, and important trends from the world’s leading economies by country and region. This data reveals actionable information about the quality and availability of the talent pool, working conditions, and recruitment opportunities.

Continue reading →