Tag Archives: Employer brand

You Are What They Think

Employer Branding

New research provides insight into how companies invest and measure the impact of employer branding.

By Larry Basinait

How do organizations measure the impact of their employer branding activities and how are they investing in those brands? New research from HRO Today, in partnership with PeopleScout, found several best practices that help answer those questions by comparing companies that consider their employer brand a high priority to those that attach less significance to it.

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Exemplary Employer Brands

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.

By Debbie Bolla

Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

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The Marketing of Hiring

Informed Job Candidates

Recruiting well-informed candidates can be a challenge, but by closely managing their online presence, organizations can get the upper hand.

By Marta Chmielowicz

Marketing is, and always has been, a highly consumer-focused business function, but talent acquisition hasn’t kept up—until now. In today’s competitive job market, companies are intentionally shaping their brand and online presence in order to attract top talent.

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What’s Your Story?

Employer Brand

Sharing brand storytelling in an authentic way helps companies connect and engage with employees at many levels.

By Marta Chmielowicz

Storytelling is an ancient and universal human trait. From visual stories told through cave drawings and ancient hieroglyphs to epic poems communicated to the masses, stories have been central to how humans connect, learn, and make sense of the world. Even with the advent of printing, and later, technology, the common themes and narratives found in good stories remain constant.

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Closing the Gap

Recruitment Marketing Strategy

New research shows that even with the proven benefits of recruitment marketing, adoption rates are slow.

By Elyse Mayer

The speed of business has accelerated significantly, and it feels like the rate of change in talent acquisition is moving even faster. People, processes, and technologies are in constant flux. In the past few years, talent acquisition has moved closer to a function of marketing for talent, or recruitment marketing. Organizations are currently in a quest to deliver creative, experience-driven strategies to differentiate themselves by their brands and cultures, not merely by their inventory of jobs.

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Contingent Connection

Engaging Contingent Workers

Organizations are increasingly turning to social media as a way to attract contract workers.

By Marta Chmielowicz

No matter the name—contractors, freelancers, consultants, or contingent workers—there is no denying that the gig economy workforce has seen a massive spike in recent years. According to Upwork’s 2017 Freelancing in America study, the contingent workforce in the U.S. now makes up 36 percent of the working population and is growing at a rate three times faster than the total workforce overall. At the current rate, the majority of workers in the U.S. will freelance within the next 10 years.

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Competing for the Best

APAC Talent Shortage

Organisations in Asia are adapting to stay competitive in a tough talent market.

By Marta Chmielowicz

The Asia-Pacific region is home to 4.5 billion people— nearly 60 per cent of the world’s population. Consisting of five countries that rank amongst the top 15 largest economies in the world—China, Japan, India, South Korea, and Australia—and featuring a robust annual GDP growth of 5.5 per cent in 2017, the region presents some of the best opportunities for business expansion and growth.

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