New research shows that even with the proven benefits of recruitment marketing, adoption rates are slow.
By Elyse Mayer
The speed of business has accelerated significantly, and it feels like the rate of change in talent acquisition is moving even faster. People, processes, and technologies are in constant flux. In the past few years, talent acquisition has moved closer to a function of marketing for talent, or recruitment marketing. Organizations are currently in a quest to deliver creative, experience-driven strategies to differentiate themselves by their brands and cultures, not merely by their inventory of jobs.