Tag Archives: Branding

Culture Isn’t Contingent

Company Culture

Even though some workers are temporary, organizations should strive to leave a permanent positive impression.

By Marta Chmielowicz

In a business world where 41.5 percent of the average enterprise’s overall workforce is composed of non-employee labor, according to Ardent Partners’ The State of Contingent Workforce Management 2018-2019 report, organizations are putting the role of contingent workers front and center. In fact, the growth of the gig economy is serving as the catalyst for a new world of work—one that is increasingly innovative, dynamic, and responsive to transformative market pressures and global challenges.

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Exemplary Employer Brands

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.

By Debbie Bolla

Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

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