Tag Archives: Brand

Advancing the Process

Screening Technology

Screening tech innovations are improving speed, trust, transparency, and ultimately, the candidate experience.

By Marta Chmielowicz

With record numbers of millennials and Generation Z job candidates entering the workforce, employers are reconsidering their long-held hiring practices in order to attract and retain best-fit talent. Candidate experience is now one of the hottest topics in hiring, with organizations striving to illustrate their brand from their very first interactions with potential candidates. In fact, the State of Employer Branding survey by Jibe indicates that 95 percent of HR professionals feel that their brand is impacted by candidate experience.

Continue reading →

You Are What They Think

Employer Branding

New research provides insight into how companies invest and measure the impact of employer branding.

By Larry Basinait

How do organizations measure the impact of their employer branding activities and how are they investing in those brands? New research from HRO Today, in partnership with PeopleScout, found several best practices that help answer those questions by comparing companies that consider their employer brand a high priority to those that attach less significance to it.

Continue reading →

Exemplary Employer Brands

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.

By Debbie Bolla

Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

Continue reading →

Get Ready for 2019

2019 HR Forecast

HR experts share six trends that will shape the industry in the coming year.

By Marta Chmielowicz

The past year in HR has been marked by developments in smart technologies, key shifts in workplace management practices, and the rise of alternative forms of work. With artificial intelligence (AI), automation, social media, and a new world of data and analytics at their fingertips, HR professionals have transformed the industry into a more agile and strategic business function. According to DDI’s 2018 Global Leadership Forecast, 71 percent of HR professionals report that their reputation with the senior team as a trusted advisor has improved in the past three years.

Continue reading →

What’s Your Story?

Employer Brand

Sharing brand storytelling in an authentic way helps companies connect and engage with employees at many levels.

By Marta Chmielowicz

Storytelling is an ancient and universal human trait. From visual stories told through cave drawings and ancient hieroglyphs to epic poems communicated to the masses, stories have been central to how humans connect, learn, and make sense of the world. Even with the advent of printing, and later, technology, the common themes and narratives found in good stories remain constant.

Continue reading →