The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.
By Debbie Bolla
Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.
HR experts share six trends that will shape the industry in the coming year.
By Marta Chmielowicz
The past year in HR has been marked by developments in smart technologies, key shifts in workplace management practices, and the rise of alternative forms of work. With artificial intelligence (AI), automation, social media, and a new world of data and analytics at their fingertips, HR professionals have transformed the industry into a more agile and strategic business function. According to DDI’s 2018 Global Leadership Forecast, 71 percent of HR professionals report that their reputation with the senior team as a trusted advisor has improved in the past three years.
Sharing brand storytelling in an authentic way helps companies connect and engage with employees at many levels.
By Marta Chmielowicz
Storytelling is an ancient and universal human trait. From visual stories told through cave drawings and ancient hieroglyphs to epic poems communicated to the masses, stories have been central to how humans connect, learn, and make sense of the world. Even with the advent of printing, and later, technology, the common themes and narratives found in good stories remain constant.
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