April-2019

Exemplary Employer Brands

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs.

By Debbie Bolla

Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values. In fact, according to research from TalentNow, 84 percent of job seekers say the reputation of a company as an employer is important when making a decision about where to apply for a job. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn. And this is driving some organizations to think outside of the box when implementing their employer branding efforts.

Ups and Downs

Overall worker confidence declines amid market uncertainty.

By Larry Basinait

The Worker Confidence Index (WCI) for the fourth quarter of 2018 decreased by 0.3 points. It now stands at 107.1, up by 2.6 points on a year-over-year basis from the fourth quarter of 2017. The four indices that comprise the worker confidence index reported mixed results in the fourth quarter. The job security and likelihood of raise indices both increased for the quarter, while the likelihood of a promotion and trust in company leadership both declined. For the year, three of the four indices were higher, with only trust in company leadership in decline.

Editor’s Note: Millennials as Managers?

By Debbie BollaDid you know that the millennials at the tail end of their generation will be turning 38 this year? According to Pew Research Center, the age range for this cohort is now between 23 and 38. What does that mean for HR and the workforce? More and more millennials are entering -or are in -leadership positions. In fact, according to Upwork’s recent study, Future Workforce Report, nearly half of this younger generation is in positions at the director level or above. So the big question is: How will millennials manage?

HRO Today

HRO Today Association Update: Thought Leadership -Unlock Your Potential

By D. Zachary MiskoThought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. We certainly have a great group of thought leaders and innovators involved in our association, as demonstrated by the outstanding group of HR executives, industry experts, and best-selling authors who speak at our Thought Leadership Councils (TLCs), as well as the people who attend them.

HR Association