Flash Report: The Importance of Contingent Workforce & Employer Branding

Flash Report: The Importance of Contingent Workforce & Employer Branding

The Importance of Contingent Workforce & Employer Branding

In this Flash Report sponsored by AgileOne, we take a look at how employers feel about their brand strength when attracting contingent workers in the North America region. There are approximately 6 million workers classified as contingent in the US, and nearly three-quarters (71 percent) of respondents felt that the contingent workforce is an important part of the employment mix.

When respondents were asked about the importance of employer brand in attracting contingent workers, 60 percent felt as though the employer brand was important; however, this is significantly below the importance attached to attracting and retaining full-time employees.

When measuring the effectiveness of employee engagement efforts, just over two-thirds of those surveyed measured contingent worker engagement. Of those two-thirds, the most common measurement tool for contingent worker satisfaction was through social proof sites, such as Glassdoor. Other companies utilized surveys to measure contingent worker satisfaction.

What else does the report show that impacts HR? Click here to download the report

Posted January 15, 2019 in Research & Best Practices

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